To be a leader in our industry
by relentlessly providing world-class products and innovative
customer services, while enhancing the interests of all stakeholders.
Vision
To bring the Philippine steel industry up to world standards.
Core
Values
• Integrity
• Competence
• Creativity
• Perseverance
• Teamwork
• Fairness
• Challenge
• Sense of Urgency
Corporate
Synergy
The corporation is a strategic partnership,
combining the long experience of Island Metal and Peninsula
steel with the expertise and regional network of Singapore's
NatSteel Asia owned by the TATA Iron and Steel Company of
India. This brings together state-of-the-art technology, superior market
knowledge, efficient sourcing of
materials, and access to advanced research & development
programs.
An organization tested by challenging times that drove
innovation and learning, resulting to production, inventory
and service efficiencies.
Professional
Management
A highly motivated team of professional who
understand the importance of continuous innovation to raise product
quality and improve service. As a policy, Steel Asia recruits the best
and brightest while providing continuous training and career development workshops.
Trademark
of Service
Steel Asia understands that as
an industry leader, it must be customer service
oriented. It created a corporate culture with a trademark
of service.
5 key elements of customer service:
• 24-Hour Delivery
- Steel when you want it, where you want it. • Attitude - Driven by your trust. • Image - Your satisfaction above all. • Personalized
service - Because it's you we value.
