Corporate Profile

CommitmentMission
  To be a leader in our industry by relentlessly providing world-class products and innovative customer services, while enhancing the interests of all stakeholders.
Vision
To bring the Philippine steel industry up to world standards.
Core Values
• Integrity
• Competence
• Creativity
• Perseverance
Teamwork
Fairness
Challenge
Sense of Urgency
Corporate Synergy
  The corporation is a strategic partnership, combining the long experience of Island Metal and Peninsula steel with the expertise and regional network of Singapore's NatSteel Asia owned by the TATA Iron and Steel Company of India.  This brings together state-of-the-art technology, superior market knowledge, efficient sourcing of materials, and access to advanced research & development programs.

An organization tested by challenging times that drove innovation and learning, resulting to production, inventory and service efficiencies.

Professional Management
  A highly motivated team of professional who understand the importance of continuous innovation to raise product quality and improve service.  As a policy, Steel Asia recruits the best and brightest while providing continuous training and career development workshops.
Trademark of Service
  Steel Asia understands that as an industry leader, it must be customer service oriented. It created a corporate culture with a trademark of service. 

5 key elements of customer service:

 

• 24-Hour Delivery - Steel when you want it, where you want it.
• Attitude - Driven by your trust.
• Image - Your satisfaction above all.
• Personalized service - Because it's you we value.

Merchant mill - Allows quick size change that ensures product availability.          

Commitment
SteelAsia, Committed to Unparalleled Service.
Corporate Policies
  • Quality Policy
• Environmental, Health, and Safety Policy